Kitzbühel is famous for hosting a variety of major international events throughout the year. Above all, sporting events attract tens of thousands of spectators to its slopes and glue millions of viewers to TV screens.
Discover exciting events in the Kitzbühel Alps all year round!
Local attraction, Off-Site, Local Area, Local Attraction
Spring Awakening
Kitzbühel Spring Games
14 March 2026
This series of events heralds the end of the winter season with plenty of action and party atmosphere and gradually welcomes the approaching spring. In addition to the well-known Fireball event and the Kitzbuehel Extreme Waterslide Contest, there are many other highlights.
Celebrate Easter in Kitzbühel under the motto "Nature, Tradition and Stories" and welcome spring with customs and traditions. The colourfully decorated town invites you to various events and Easter markets.
Participants at this event can look forward to exciting presentations on AI, transformation information, networking, workshops, a gourmet lunch and an exclusive after-party.
Begin the day with yoga in the city park, then enjoy a PURA VIDA summer drink and culinary delights while listening to the music. A colourful children's programme will also keep the younger guests entertained.
The ATP World Tour is once again making a stop in Kitzbühel this year for the 81st Generali Open. The traditional tournament promises a week of exciting, high-calibre matches as well as emotional moments on the court. However, there are also plenty of things to discover off the tennis court.
The music festival starts with the "Schlagernacht" in the Kitzbühel Open Air Stadium. The highlight of the event takes place on Saturday when Andreas Gabalier performs with his "Volks-Rock'n'Roller".
The centre of Kitzbühel invites you to discover the diverse local cuisine. The participating partners present regional products with stories to tell, while visitors focus on tasting and enjoying.
The International Kitzbüheler Horn Mountain Road Race, one of the most famous mountain races in Austria, will be held for the 48th time in 2026. Top athletes from all over the world compete on the town's local mountain in Kitzbühel.
Top European athletes compete for medals in Kitzbühel at the annual triathlon weekend at the Schwarzsee. The programme includes a European Triathlon Cup for professionals as well as races for amateur athletes and the KitzTRIGames for young Austrian triathletes.
Kitzbühel kicks off the winter season in a cinematic way and will become a venue and stage for filmmakers from around the world. In addition to the prestigious gala, visitors can look forward to a tried-and-true yet innovative program.
During the Christmas season, the town becomes a magical place where the winter fairy tale comes true. The Advent market in the Hinterstadt and the Stadtpark is open from Wednesday to Sunday, as well as on 24 December and on 25 and 26 December. Discover the Christmas season in Tyrol and let yourself be enchanted.
Immerse yourself in the world of snow polo in Kitzbühel, where sparkling snow, fast strokes and noble horses play a unique match in front of your eyes.
Every year in January, fans from all over the world come to the famous Hahnenkamm Races in Kitzbühel. The event attracts international top skiers and is regarded as the sporting highlight of the year for the town. The race course in Kitzbühel is renowned for its difficulty and is one of the most challenging in the world.